This week’s launch has seen a flurry of online activity around Ladyblabla.

 TheNextWeb said:

The good people at London agency Mint Digital are never short of ideas, and theirlatest has a really good cause at its heart. Ladyblabla (points awarded for the silly name) is a UK price comparison site for smartphones, offering tools to help you find a good deal that suits you and then sending you off to a retailer to make your purchase. Not that unusual, you might think, but Mint is running this as a charitable project. So, the commission it’s paid from each successful referral goes to fight mother-to-baby HIV transmission in southern Africa.

Wieden + Kennedy’s Welcome to Optimism blog said:

You know Tom’s Shoes - buy a pair of shoes and donate a pair to a child in the developing world? Well this is the smartphone equivalent. If you buy a phone from ladyblabla.co.uk you help donate a smartphone - the HTC Sensation + internet data contract - to a health worker in southern Africa who uses it to improve the quality of healthcare and to save lives.

Also we’ve got ourselves on Facebook and Twitter. Please follow or like us, to help spread the message of how Ladyblabla helps saves lives.