Ladyblabla in the news
This week’s launch has seen a flurry of online activity around Ladyblabla.
The good people at London agency Mint Digital are never short of ideas, and theirlatest has a really good cause at its heart. Ladyblabla (points awarded for the silly name) is a UK price comparison site for smartphones, offering tools to help you find a good deal that suits you and then sending you off to a retailer to make your purchase. Not that unusual, you might think, but Mint is running this as a charitable project. So, the commission it’s paid from each successful referral goes to fight mother-to-baby HIV transmission in southern Africa.
Wieden + Kennedy’s Welcome to Optimism blog said:
You know Tom’s Shoes - buy a pair of shoes and donate a pair to a child in the developing world? Well this is the smartphone equivalent. If you buy a phone from ladyblabla.co.uk you help donate a smartphone - the HTC Sensation + internet data contract - to a health worker in southern Africa who uses it to improve the quality of healthcare and to save lives.